Project Overview
Client: Swansway Garages
Volkswagen Oldham was delivered as a new automotive retail and aftersales facility, providing Swansway Garages with a modern dealership designed around customer experience, operational efficiency and Volkswagen’s corporate identity standards.
The development brings together a high-quality glazed showroom, customer lounge areas, office accommodation, vehicle handover spaces and extensive workshop provision within a coordinated dealership environment.
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Key Features
The scheme was planned to support the full dealership operation, from new vehicle sales through to servicing, preparation and customer handover.
- New Volkswagen showroom and sales environment
- Customer reception, lounge and consultation areas
- Dedicated workshop to the rear of the showroom
- Separate vehicle preparation bay facilities
- Commercial and domestic vehicle servicing capacity
- External display, circulation and customer parking areas
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Showroom and Customer Experience
The showroom was designed to create a bright, open and contemporary retail environment, using full-height glazing, clean internal finishes and Volkswagen brand elements to support a premium customer journey.
Dedicated consultation spaces, display zones and lounge areas provide flexibility for day-to-day sales activity while maintaining a clear and welcoming environment for customers.
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Workshop and Aftersales
To the rear of the showroom, the dealership includes a dedicated workshop arranged to accommodate both commercial and domestic vehicle servicing. The layout provides generous working space, multiple service bays and clear circulation for vehicles and technicians.
The workshop was developed to support efficient servicing, diagnostics and maintenance while integrating with the wider dealership operation.
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Preparation Facilities
A separate preparation bay facility was included to support vehicle processing away from the main customer-facing workshop. This helps streamline handovers, improve vehicle turnaround and reduce congestion within the aftersales areas.
The separation of showroom, workshop and prep functions allows the dealership to operate efficiently while maintaining high standards of presentation and customer service.
Project Outcome
Volkswagen Oldham provides Swansway Garages with a complete automotive retail and aftersales destination, combining strong roadside presence with the practical infrastructure required for modern dealership operations.
The completed scheme delivers a polished customer environment, dedicated commercial and passenger vehicle servicing capacity, and robust back-of-house facilities designed for long-term operational performance.
Project Gallery
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